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Friday, July 30, 2010

Fwd: Consumer 2.0



---------- Forwarded message ----------
From: IndicusAnalytics <indic@indicus.net>
Date: Fri, Jul 30, 2010 at 4:18 PM
Subject: Consumer 2.0
To: palashbiswaskl@gmail.com


Consumer Market Newsletter By Indicus Analytics

  Powered By Indicus Analytics Volume no. 2, Issue 22, July 2010  

News Roll

FMCG majors bet big on go-to-mkt strategy
In addition to selling Dabur India's brands, the store also stocks products from HUL, P&G and L'Oreal among others. On the company's retail brand strategy, ...

India growing at 9.4%, says IMF
Consumer durables output have grown by over 30 per cent for the last six months reflecting higher purchase of products such as televisions and refrigerators ..

Automobile industry grew by 25% in Q1
Riding on the back of factors like easier availability of finance, expanding economy and aggressive product launches, the Indian automotive industry has ...

Large hearted Volkswagen Polo Petrol: Maybe as soon as tomorrow?
One is that Volkswagen India have been touting July 6th to be a really major milestone for them in terms of product launches and looking at their massive PR ...

India Spurs 'Good Times' for its Alcohol Brands
Cost conscious Indian consumers helped a trio of domestic spirits brands grow their sales in 2009, even as the global economic downturn hurt ...

Japanese giants produce for emerging-market consumers to revitalise economy
While Indian consumers are familiar with Nokia or Samsung, they are often untouched by Japanese companies' global reputation for quality products. ...

Indians switch to high-priced, power-efficient air conditioners
Indian consumers have started upgrading to higher priced, but less power consuming airconditioners to snip mounting electricity bills after the ...

Chinese Phones For Sale: Cautionary Tales From The Emerging Markets
What TCL and other Chinese OEMs did not understand was that Indian consumerswould hate to be identified with a "cheap" brand. The moral of this story is ...

Toyota Focused on Restoring Consumer Confidence, President Says
Toyota Motor Corp., the world's biggest automaker, is focused on restoring consumer confidence after record vehicle ...

Consumer confidence dipped in June
Consumer confidence dropped almost 10 points between May and June, reigniting fears that consumer spending would tumble and the economy would be imperiled. ...

Will India Finally Relax FDI Rules on Retail?
India represents a huge opportunity for retailers. The organized retail segment in India accounts for only about 5% of the total retail market, ...

India to Discuss Allowing Wal-Mart, Carrefour Entry
The French retailer may sign an agreement with Pantaloon Retail India Ltd. to set up franchise stores, the Economic Times reported in January, ..

Car sales on the run

The car industry in India has been on steroids. The domestic sales have reached a level of 2 million units per annum, growing in double digits. We expect it to rise further to 3.66 million units by 2014-15 and 5.2 million units by 2019-20.


The past six years have seen explosive growth and sales during this period account for over 8.5 million cars, which is as much as 60% of the total car stock in the country. Indians today buy nearly 10 times the cars they used to buy 15 years ago.

Indicus Analytics

The current stock of cars running on the streets are of the order of 13 million, of which as many as 8.5 million were added during the past six years. India is set to add another 35-38 million cars to its stock during the next 10 years.


Over the past decade, India has increased its share of world cars from 1.3% to 3.3%. India is likely to go through an exponential growth phase similar to the one experienced by China and by 2020, its share of world car sales is likely to be to touching 9%. The total world car sales, meanwhile, are not likely to increase by much. The current market is of the order of 50 million cars and through the next decade it is not likely to exhibit a decadal growth of more than 10%. In fact, most of the large consuming countries are in decline and are unlikely to reach their peak consumption levels for a long time to come.


More……….

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The urban joint families of today


These are India's urban joint families of today, an updated version of the family immortalized in the Doordarshan serial Hum Log. The chief wage earners, the patriarchs, are in their older years—74% are over 55 years of age. They are also not that well educated—just 11% have degrees, graduate and above. However, the educational level of all adults in the household is relatively higher as the younger generation has moved beyond schooling. Nearly half the households have more than two earning members, making this the richest among the E segments. The younger members, though earning, are on the first rungs of their career and jobs, contributing less to the family kitty than the fathers. With a median annual household income of Rs2.61 lakh, this segment also has a large proportion of relatively rich households—around 13% earn at least Rs10 lakh a year. E7 spends the highest share among all E segments on conveyance—22% of the budget goes into transport expenses— an outcome of more members of the household travelling to work

Indicus Analytics

More……..

Insights from Indicus

Well-settled businessmen

The A3 segment is formed by households whose chief wage earners have children above the age of 12 living with them

Another hike by RBI unlikely soon

It appears the RBI wants to send out a signal of being pro-active and in control right before a delayed monsoon and energy price rise.

MORE AFFLUENT, SMALLER HOMES

The A2 segment is much more affluent than the ones seen in the past few weeks, and a much smaller one as well. 

Young Migrants To The Cities

F2 chief wage earners have very low education and skill levels. They are still in their younger years, but the defining characteristic here is that they are all single and living alone, there is no family support here.

Supporting Home At A Young Age

F1 comprises 9 lakh households. These are relatively low income households, median annual income is Rs. 100,000 and more than 80% of the households earn less than Rs. 3 lakhs a year

Growth back on track

Short-term blips notwithstanding , we are on a long-term trend of double-digit growth in any case.

Most vulnerable of urban homes

E8- the chief wage earners are school-educated businessmen or skilled workers, in their older years, and living without their grown-up children.

LOCK AND KEY

The competition in India's mainframe market is hotting up

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Indian Financial Scape
provides information on Financial services availabilty, market size, incomes, demography, asset penetration, credit, savings...
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Market Skyline of India
Income distribution - low, middle, and affluent, Market size across product segments, SEC classification...
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District GDP of India
GDP at district level for all states of the country - 3 major sectors and 12 sub-sectors of the economy....
and more

Housing Skyline of India
Ownership across income/age ,Forecast of housing demand,Insights into household types...
and more

City Skyline of India
Income distribution, savings and expenditures, index of best cities to invest and live in...
and more 
 
City Skyline of India Neighborhood Series
Incomes, expenditures and savings in 100 plus neighbourhoods of top
and more

Indian Development Landscape
Education, Health, Economic Status, Infrastructure, Demography, Empowerment, crime...
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Indicus Consumer Spectrum

33 urban Consumer Segments in India based on lifescycle stages of chief wage earners of households and their skill levels...                              and more

 
Industrial Skyline of India
60 Industrial Sectors - units engaged, production, employment and  consumption of industrial products in states and districts                          and more
 
 

  Check out the latest initiative from Indicus in Hindi news.raftaar.in

  

 

 

 

 

 


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Palash Biswas
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